ServiceNow + Visa Partnership Film
Dream team: assembled. We partnered with Visa to build an AI-powered Disputes Management solution—creating faster dispute resolution and better cardholder experiences.
Credits:
ServiceNow:
Colin Fleming - CMO
Jim Lesser - SVP Chief Brand Officer
Laura McCullough - VP Brand Marketing
Vince Genovese - EP Global Brand
Harry Cocciolo - ECD / Director
Ron Lim - Creative Director
John Sheehan - Business Strategy Manager
Joe Gagliardi - Freelance Executive Producer
Production Partners:
Caruso Company
Robert Caruso - Founder / EP
Brian Benson - Production Lead
Heather Weyand - Production Supervisor
Norman Bonney - DP
Post Production:
Studio 1606
Jon Ettinger - Founder / EP
Doug Walker - Editor
ServiceNow + Aston Martin Aramco F1 Customer Story
When every corner works│Intelligent Platform Partner of Aston Martin Aramco Formula One® Team
Credits:
ServiceNow:
Colin Fleming - CMO
Jim Lesser - SVP Chief Brand Officer
Laura McCullough - VP Brand Marketing
Vince Genovese - EP Global Brand
Harry Cocciolo - ECD / Director
Kimberly Bodker - Integrated Program Manager
Joe Gagliardi - Freelance Executive Producer
Production Partners:
AMF1 In-House Production Team
ServiceNow + NHL Customer Film
The NHL is leveraging multiple ServiceNow solutions to enhance efficiency, streamline processes, and elevate engagement.
Our ServiceNow team worked closely with the NHL's amazing in-house production crew to develop this inside look at how this growing relationship started, the solutions we made together, and where things are headed next. The results, a next level customer film for ServiceNow that set the bar high.
Credits:
ServiceNow:
Colin Fleming - CMO
Jim Lesser - SVP Chief Brand Officer
Laura McCullough - VP Brand Marketing
Vince Genovese - EP Global Brand
Harry Cocciolo - ECD and Director
Ron Lim - Art Director
Kimberly Bodker - Sr. Customer Advocacy Manager
Trish Borrmann - Director Customer Advocacy
Joe Gagliardi - Executive Producer
Production Partners:
NHL In-House Production Team
Christina Clauson - Director Partnership Marketing
Amy Rubin - Mgr. Partnership Marketing
Sean Williams - VP Innovation
Christine Cortez - Sr. Director Events
Russ Siberin - Sr. VP Production
Ryan Bader - Coordinating Producer
John Branaccio - EP
Melissa Gomes - Line Producer
Destiny Kunstman - Manager, Arena Tech
John Frantzeskakis - SVP of Tech Opps
Phill Cresswell - Sr. Solutions Architect
Karen Atkinson - VP of Program Mgt. Tech and Opps
Alex Craig - DP
Arron Craig - Camera Op
ServiceNow Washington DC Product Release Film
Introducing the Now Platform Washington, D.C. release — smarter, faster, simpler experiences. The Washington, D.C. release includes new features that boost intelligent automation and deliver fast time to value, critical elements of a business’s digital transformation roadmap. #PutAIToWork
Credits:
ServiceNow:
Jim Lesser - SVP Chief Brand Officer
Laura McCullough - VP Brand Marketing
Vince Genovese - EP Global Brand
Eujin Hong - CD Core Brand
Jennifer Ward - ACD Art Director
Kimberly Bodker - Integrated Program Manager
Joe Gagliardi - Freelance Executive Producer
Production Partners:
Bonfire Labs
ServiceNow AI Explainer
This one was truly a pleasure to work on with the teams at ServiceNow and Sandwich Films. We set out to explain how ServiceNow is leveraging AI to transform today’s business landscape. No small feat, but they are doing just that every day. This film was designed to show some tangible example of how that is done. The response has been really great.
Credits:
ServiceNow:
Jim Lesser - SVP Chief Brand Officer
Laura McCullough - VP Brand Marketing
Vince Genovese - EP Global Brand
Eujin Hong - CD Core Brand
Jennifer Ward - ACD Art Director
Kimberly Bodker - Integrated Program Manager
Joe Gagliardi - Freelance Executive Producer
Production Partners:
Sandwich Films
Adam Lisagor - Founder / Creative Lead
Lauren Cynkar - VP, Accounts and Operations
Kailee McGee - Director
JP Bolles - VP of Creative
Zach Hobesh - EP, Post
Rohit Padmakumar - Marketing Lead
Roxanna Kroll - PM
Adam Finley - Post Prodction Producer
ServiceNow Knowledge 23 Event: Las Vegas
ServiceNow hosts its annual customer conference, “Knowledge,” in Las Vegas, Nevada. The highly anticipated event brings ServiceNow customers from all over the world to share their experiences, best practices, and learn more about the Now Platform.
K23 was the largest event to date that ServiceNow has produced and included hundreds of pieces of content including a gigantic 3 dimensional interactive hub featuring three 360 pillars that held up two overhead circular screens. Content created for these screens represented the various functions, features and benefits of SN’s software solution as well as important messaging about the conference.
I lead the team that created this content over a 5 month production cycle. Working with world renowned event production company Fuse (creators of the StageCraft Volume used in Star Wars: The Mandalorian series) and conceptual production powerhouse Scholar, the ServiceNow team created something truly impressive that had the show attendees buzzing with excitement.
Credits:
ServiceNow:
Jim Lesser - SVP Chief Brand Officer
Laura McCullough - VP Brand Marketing
Vince Genovese - EP Global Brand
Chris Peel - ECD Brand
Harry Cocciolo - ECD
Eujin Hong - CD Core Brand
Jennifer Ward - ACD Art Director
Jonathan Pharr - ACD Motion Design
Ron Fugelseth - CD Global Brand
Dan Koga - Sr. Program Manager
Joe Gagliardi - Freelance Executive Producer
Production Partners:
Scholar:
Kristen Noll - Managing EP
Seth Gantman - Sr. Producer
Macauley Johnson - Director / Creative Director
Bella Bergeron - Associate Producer
Fuse:
Dan Sonnenberg - VP Fuse Technical Group
ServiceNow
Produced multiple intro films for various ServiceNow c-suite level Keynote presentations. For the first two films below, I lead all aspects of production from creative concept through post-production. For the ServiceNow “explainer” video (third listed below) I managed post production re-sizing, translations and various cut-down edits.
Credits:
ServiceNow:
Jim Lesser - SVP Chief Brand Officer
Laura McCullough - VP Brand Marketing
Vince Genovese - EP Global Brand
Harry Cocciolo - ECD
Eujin Hong - CD Core Brand
Jennifer Ward - ACD Art Director
Dan Koga - Sr. Program Manager
Joe Gagliardi - Freelance Executive Producer Production
Dalan McNabola - Editor
Partners:
1606 Studio
Editor: Brian Lagerhousen
Editor: Neil Barenblat
EP: Jon Ettinger
Editor: Dalan McNabola
Scholar:
Kristen Noll - Managing EP
Seth Gantman - Sr. Producer
Wordpress Engine
I worked with the amazing team at Circa in the Bay Area to create this unique animated launch campaign for Wordpress Engine.
Credits:
Agency:
Circa
Founder Creative Lead: Dave Devencenzi
ECD: Adam Lau
Strategic Account Lead: Sarah Pittenger
Project Management: Natalia Jaramillo Gonzalez
Animation Artist Extraordinaire:
Luke Maroldi
Mercedes-Benz EQS Launch
Mercedes-Benz first all electric vehicle The EQS hit the market in late 2021. To launch it along with building some awareness for full Mercedes-EQ lineup, we
Credits:
Mercedes-Benz USA Credits
Department Manager, Marketing and Communications Strategy: Tiffany Ntanos
Social Media Program Specialist: Sam Cody
Agency: Razorfish
Client Partner: Nick Verderosa
Vice President, Production: Joe Gagliardi
Senior Producer: Diane Yzaguirre
Producer: Pete Taft
Director of Social & Engagement Strategy: Natalie Webb
Creative Director: Todd Houlette
Creative Director: Teddy Miller
ACD: Javi Vela
Senior Copywriter: Logan Donaldson
Copywriter: Cailin Boegel
Jr. Art Director: Victoria Lyons
Production Partners:
Directors: Emil Nava
Production Company: Ammolite
Mercedes-Benz Safe Spaces (2021 Pride Campaign - Featuring Pro Skater Leo Baker).
We launched a new platform for MBUSA for Pride 2021 called Safe Spaces. The campaign features trans Pro-Skateboarder Leo Baker and was directed by Warren Fischer from Bunker.
Above all, providing you with a safe space is our top priority. We're proud to partner with Athlete Ally to help champion LGBTQIA+ equality in the athletic community.
It's important to create a safe space—everyone deserves a shot on the playing field. This is the story of trans non-binary pro-skater Leo Baker, as part of our Safe Spaces initiative with Athlete Ally.
Credits:
Mercedes-Benz USA Credits
Department Manager, Marketing and Communications Strategy: Tiffany Ntanos
Supervisor Social Media: Jordan Lalor
Social Media Program Specialist: Sam Cody
Agency: Razorfish
Client Partner: Nick Verderosa
Vice President, Production: Joe Gagliardi
Senior Producer: Diane Yzaguirre
Producer: Pete Taft
Director of Social & Engagement Strategy: Natalie Webb
Creative Director: Todd Houlette
Creative Director: Teddy Miller
ACD: Javi Vela
Senior Copywriter: Logan Donaldson
Copywriter: Cailin Boegel
Jr. Art Director: Victoria Lyons
Production Partners:
Directors: Warren Fischer
Production Company: Bunker
Samsung Visual Display: QLED Influencer Content
My role: Executive Producer
Description: For Samsung’s 2018 QLED TV First Look Event in New York, R/GA engaged social media influencers to create amazing visual animations to bring some of the QLED’s features to life. Features included “Contrast Elite”, “One Invisible Connection”, “Ambient Mode” and “One Remote”.
Influencers
@cmttat
@velvetspectrum
@zhestkov
@beeple_crap
@antonitudisco
Credits:
Samsung Global Team:
Vice President of Visual Display:
Sung Hee Han
Director, Global TV Brand Communication Visual Display:
Sunmi Kim
Marketing group, Visual Display Division:
Kyu-won Lee
Agency: R/GA
Group Account Director: Ben Hall
Account Director: Christing Claxton
Creative Director: Rene Van Wonderen
Production Coodinator: Janie Penney
Strategy Director: Hannah Forbes
Strategy / Influence: Brittany Graham
Content Studio: Carol Powley
Mercedes-Benz S-Class: Drive or be Driven with Klay Thompson
To launch the all new Mercedes-Benz 2021 S-Class, we worked with NBA 5x Allstar and one the the leagues all time best shooters, Golden State Warrior - Clay Thompson. Shot on location in San Francisco at the brand new Chase Center, this content was some of the be performing S-Class launch campaign content of the year for the brand.
Credits:
Mercedes-Benz USA Credits
General Manager, Marketing Services: Mark Aikman
Senior Social Media Program Specialist: Jordan Lalor
Social Media Program Specialist: Sam Cody
Agency: Razorfish
Client Partner: Nick Verderosa
Vice President, Production: Joe Gagliardi
Senior Producer: Alexa Rosato
Producer: Pete Taft
Director of Social & Engagement Strategy: Natalie Webb
Creative Director: Todd Houlette
Creative Director: Teddy Miller
ACD: Javi Vela
Senior Copywriter: Logan Donaldson
Copywriter: Cailin Boegel
Jr. Art Director: Victoria Lyons
Production Partners:
Directors: Mark Potoka and Matt Spicer (MAMA)
Production Company: World War Seven
Still Photography: Sean Cope
Samsung IFA Activation: 8K Real Posters
To launch Samsung’s all new 8K TV at IFA in Berlin, we made ‘real posters’. At first glance, they appeared to be regular posters but on closer inspection passersby saw real actors, real props and a real set; crafted by award-winning cinema production designer Patrick Lumb. The ‘real posters’ are much like the Samsung 8K TV— they made the viewer question whether what they’re were looking at was real or not.
Credits:
Client: Samsung Global
Agency: R/GA
Account Director: Christine Claxton
Strategy Director: Candice Chen
Senior Strategist: Brittany Graham
Group ECD: Nick Pringle
ECD: Roberto Fara
Associate Creative Director: Rene Van Wonderen
Senior Designer: Peter Jostrand
Director, Content Production: Erica Jensen
Executive Producer: Charlie Shipman
Executive Producer: Joe Gagliardi
Creative Producer: Liz Bernatzek
Copywriter: Kate Alen
Associate, Business Affairs: Danielle Small
Senior Manager, Business Affairs: Magdalena Waiter
Sr. Content Producer: Romy Suskin
Experiential Marketing Partner: Unit9
Mercedes-Benz GLC - In-Drive Safety Video with Jane Lynch
Because of Covid, people were really missing getting on a plane and traveling. Based on this insight, we created an In-Drive Safety Video featuring MBUSA Brand Ambassador, Jane Lynch. Shot in L.A. with a very small crew during the hight of the pandemic we captured some really fun footage with Jane, who was amazing to work with and a complete pro.
Credits:
Mercedes-Benz USA Credits
General Manager, Marketing Services: Mark Aikman
Senior Social Media Program Specialist: Jordan Lalor
Social Media Program Specialist: Sam Cody
Agency: Razorfish
Client Partner: Nick Verderosa
Vice President, Production: Joe Gagliardi
Senior Producer: Alexa Rosato
Producer: Pete Taft
Director of Social & Engagement Strategy: Natalie Webb
Creative Director: Todd Houlette
Creative Director: Teddy Miller
ACD: Javi Vela
Senior Copywriter: Logan Donaldson
Copywriter: Cailin Boegel
Jr. Art Director: Victoria Lyons
Production Partners:
Directors: Mark Potoka and Matt Spicer (MAMA)
Production Company: World War Seven
Mercedes-Benz Moonlight Drive
We worked with one of our favorite production companies, Matchstick Productions in their hometown of Crested Butte Colorado to create this short film featuring professional mountain biker, Nate Hills and the all new Mercedes-Benz GLE.
Credits:
Mercedes-Benz USA Credits
General Manager, Marketing Services: Mark Aikman
Senior Social Media Program Specialist: Jordan Lalor
Social Media Program Specialist: Sam Cody
Agency: Razorfish
Client Partner: Nick Verderosa
Vice President, Production: Joe Gagliardi
Senior Producer: Alexa Rosato
Producer: Pete Taft
Director of Social & Engagement Strategy: Natalie Webb
Creative Director: Todd Houlette
Creative Director: Teddy Miller
ACD: Javi Vela
Senior Copywriter: Logan Donaldson
Copywriter: Cailin Boegel
Jr. Art Director: Victoria Lyons
Production Partners:
Director: Murray Wais & Steve Winter
Production Company: Matchstick Productions
Still Photography: Dave Kozlowski
2020 Masters - Mercedes-Benz
In 2019 we shot a second time at Augusta National Golf Club with Mercedes-Benz Brand Ambassador, Rickie Fowler, this time with the new Maybach GLS. It’s pretty rare to have access to this amazing location and it comes with a lot of production rules to follow, including a very small footprint, and very limited time allowed on the golf course for shooting. Even with these challenges and a pretty tight budget, we made some amazing content. Some of which played during the TV broadcast.
Credits:
Mercedes-Benz USA Credits
General Manager, Marketing Services: Mark Aikman
Brand Strategy Lead: Ryan Johnson
Senior Social Media Program Specialist: Jordan Lalor
Social Media Program Specialist: Sam Cody
Agency: Razorfish
Client Partner: Nick Verderosa
Vice President, Production: Joe Gagliardi
Senior Producer: John Hinson / Alexa Rosato
Producer: Pete Taft
Director of Social & Engagement Strategy: Natalie Webb
Creative Director: Todd Houlette
Creative Director: Eric Terchila
ACD: Javi Vela
Senior Copywriter: Logan Donaldson
Copywriter: Cailin Boegel
Jr. Art Director: Victoria Lyons
Director: Emil Nava
Production Company: Ammolite
Mercedes-Benz PhotoPass Program
Photography is an art of reflection. It's about observing something fascinating and capturing it in a way that's memorable and unique to the artist; the photographer. It has little to do with the things you see and everything to do with the way you see them. Photography offers an infinite variety of perception, interpretation and execution. Those are the principles on which the Mercedes-Benz USA #MBPhotoPass program is built.
With #MBPhotoPass, we work with the nation's most talented photographers and storytellers to convey unique and compelling brand stories on our Instagram. The goal of #MBPhotoPass is to capture exciting, inspiring and stimulating imagery of our vehicles and the lifestyle associated with the Mercedes-Benz brand, all told through the unique lens of the photographer that is holding the keys.
For over 10 years the #MBPhotoPass has leveraged hundreds of talented photographers and influencers, across every corner of the United States and beyond. PhotoPass is creatively tied together with the perfect pairing of photographer, vehicle and occasion to tell a relatable and engaging story and connect our fans with different passion points.
Credits:
Mercedes-Benz USA Credits
General Manager, Marketing Services: Mark Aikman
Brand Strategy Lead: Ryan Johnson
Senior Social Media Program Specialist: Jordan Lalor
Social Media Program Specialist: Sam Cody
Agency: Razorfish + R/GA
Original Idea for PhotoPass Program came from:
Joey Burtoni - Razorfish
Phillip McCarthy - Razorfish
Joseph Barbagallo - MBUSA
Sean Dennison - MBUSA
Produced this one during Covid. 100% remote and 100% created with existing driving footage of the GLA. Amazing what you can do with CGI these days.
Credits:
Mercedes-Benz USA Credits
General Manager, Marketing Services: Mark Aikman
Brand Strategy Lead: Ryan Johnson
Senior Social Media Program Specialist: Jordan Lalor
Social Media Program Specialist: Sam Cody
Agency: Razorfish
Client Partner: Nick Verderosa
Vice President, Production: Joe Gagliardi
Senior Producer: John Hinson / Alexa Rosato
Producer: Pete Taft
Director of Social & Engagement Strategy: Natalie Webb
Creative Director: Todd Houlette
Creative Director: Greg Farley
ACD: Javi Vela
Senior Copywriter: Logan Donaldson
Copywriter: Cailin Boegel
Jr. Art Director: Victoria Lyons
In case you missed it, 9 Mercedes-Benz owners and experts gathered over Zoom for the first-ever #ConcoursdeZoom virtual automotive showcase. Models featured: A 1908 MB “Rabbit-the-First”, AMG GT C, GLS 550, S 63, A 220, 1991 G300 D, 1988 SL 560, and a rare 1956 300 SL “Gullwing.”
Credits:
Mercedes-Benz USA Credits
General Manager, Marketing Services: Mark Aikman
Brand Strategy Lead: Ryan Johnson
Senior Social Media Program Specialist: Jordan Lalor
Social Media Program Specialist: Sam Cody
Agency: Razorfish
Client Partner: Nick Verderosa
Vice President, Production: Joe Gagliardi
Senior Producer: John Hinson / Alexa Rosato
Producer: Pete Taft
Director of Social & Engagement Strategy: Natalie Webb
Creative Director: Todd Houlette
Creative Director: Greg Farley
ACD: Javi Vela
Senior Copywriter: Logan Donaldson
Copywriter: Cailin Boegel
Jr. Art Director: Victoria Lyons
The all new Mercedes-Benz GLB SUV.
Say hello to the first-ever Mercedes-Benz GLB SUV. Seven seats. Panorama roof. Starting at $36,600. Nothing but YES.
Credits:
Mercedes-Benz USA Credits
General Manager, Marketing Services: Mark Aikman
Brand Strategy Lead: Ryan Johnson
Senior Social Media Program Specialist: Jordan Lalor
Social Media Program Specialist: Sam Cody
Agency: Razorfish
Client Partner: Nick Verderosa
Vice President, Production: Joe Gagliardi
Senior Producer: John Hinson / Alexa Rosato
Producer: Pete Taft
Director of Social & Engagement Strategy: Natalie Webb
Creative Director: Todd Houlette
Creative Director: Eric Terchila
Production Partner: Imposter
Director: Andrew Nisinson
Editorial: House of Trim
Editor: Josh Cramer
With a Matchbox car and its incredible backstory, Mercedes-Benz USA collaborated with Mattel to remind girls they have no limits.
We’ve transformed female racing champion Ewy Rosqvist’s Mercedes-Benz into a toy car that aims to inspire young girls. In 1962, Rosqvist was the first woman to win a long distance rally when she entered the grueling Argentinian Touring Car Grand Prix.
Credits:
Mercedes-Benz USA Credits
General Manager, Marketing Services: Mark Aikman
Marketing Communications Department Head: Alexa Harnett
Brand Strategy Lead: Ryan Johnson
Senior Social Media Program Specialist: Jordan Lalor
Social Media Program Specialist: Sam Cody
Agency: R/GA
Group Director, Production: Joe Gagliardi
Senior Producer: Tatiana Spiegel
Account Manager: Josh Lanz
Account Supervisor: Ben Kravitz
Account Manager: Madeleine Rogers
Strategy Director: Natalie Webb
Senior Content Producer: Ben Hassey
Production Coordinator: Pete Taft
VP Group Executive Creative Director: Nick Pringle
Executive Creative Directors: Chris Joakim / Mike Donaghey
Senior Copywriter: Chloe Saintilan
Creative Director: Zachary Roif
Jr. Copywriter: Namwan Leavell
Jr. Art Director: Emily Stetzer
Samsung Visual Display: QLED Launch Event NYC 2018
My role: Executive Producer
Description: Samsung Debuts 2018 QLED TV lineup at First Look Event in New York. R/GA captured and edited still photography, a highlight video, and social content in support of the launch event. Included content creation from 8 social media influencers and a post launch party hosted at Samsung a loft in Soho NYC.
Credits:
Samsung Global Team:
Vice President of Visual Display:
Sung Hee Han
Director, Global TV Brand Communication Visual Display:
Sunmi Kim
Marketing group, Visual Display Division:
Kyu-won Lee
Agency: R/GA
Group Account Director: Ben Hall
Account Director: Christing Claxton
Creative Director: Rene Van Wonderen
Production Coodinator: Janie Penney
Strategy Director: Hannah Forbes
Strategy / Influence: Brittany Graham
To launch to all new A-Class during the Super Bowl, we created a social program to show off the A-Class MBUX system (think Alexa, or Siri but for your car). We had her commenting on ads and other action happening during the game in real-time. She got a little feisty but also created a bunch of buzz for the brand.
Credits:
Mercedes-Benz USA Credits
General Manager, Marketing Services: Mark Aikman
Marketing Communications Department Head: Alexa Harnett
Brand Strategy Lead: Ryan Johnson
Senior Social Media Program Specialist: Jordan Lalor
Agency: R/GA
Group Director, Production: Joe Gagliardi
Senior Producer: Tatiana Spiegel
Account Manager: Josh Lanz
Account Supervisor: Ben Kravitz
Account Manager: Madeleine Rogers
Strategy Director: Natalie Webb
Senior Content Producer: Ben Hassey
Production Coordinator: Pete Taft
VP Group Executive Creative Director: Nick Pringle
Executive Creative Directors: Chris Joakim / Mike Donaghey
Senior Copywriter: Chloe Saintilan
Creative Director: Zachary Roif
Nobody thought she could finish the race. So she finished first. Watch the full story of Mercedes-Benz racing icon Ewy Rosqvist’s incredible victory at the 1962 Argentinian Grand Prix.
Credits:
Mercedes-Benz USA Credits
General Manager, Marketing Services: Mark Aikman
Marketing Communications Department Head: Alexa Harnett
Brand Strategy Lead: Ryan Johnson
Senior Social Media Program Specialist: Jordan Lalor
Social Media Program Specialist: Sam Cody
Agency: R/GA
Group Director, Production: Joe Gagliardi
Senior Producer: Tatiana Spiegel
Account Manager: Josh Lanz
Account Supervisor: Ben Kravitz
Account Manager: Madeleine Rogers
Strategy Director: Natalie Webb
Senior Content Producer: Ben Hassey
Production Coordinator: Pete Taft
VP Group Executive Creative Director: Nick Pringle
Executive Creative Directors: Chris Joakim / Mike Donaghey
Senior Copywriter: Chloe Saintilan
Creative Director: Zachary Roif
Mercedes-Benz USA - Branded Entertainment
My role: Executive Producer
What was the first road trip ever taken? The history of just getting into the car and hitting the road dates way back to the first car ever built, as Bertha Benz — the wife, investor and business partner of inventor Karl Benz — took his Patent-Motorwagen for a long drive in the countryside 130 years ago this month, in August 1888.
Developed as part of Mercedes-Benz USA’s “Brand Love” series, The First Driver tells the inspiring story of the first ever road trip. Normal Content along with our R/GA creative team, led by Jo Crean and Tal Shub brought the story to life in a short film set in the 1800. Period pieces are not an easy feat, especially given our limited budgets and short timelines. The team created something really special that resonated with both clients and fans of the brand.
My role was limited on this project (mostly helping to sell it through to clients, securing budget and keeping it moving forward in general). The real leg work came from our creatives, studio producer Ben Hassey and our account lead Ben Kravits (we call those two the “Mercedes Bens”).
Credits:
Client: Mercedes-Benz USA
General Manager, Marketing & Digital Customer Experience: Mark Aikman
Department Manager, Marketing Communications: Ryan Johnson Senior Social Media Specialist: Jordan Lalor
Agency: R/GA
Group Account Director: Josh Lanz
Account Supervisor: Ben Kravitz
Content Producer: Ben Hassey
Executive Producer: Joe Gagliardi
Creative Director: Tal Shub
Creative Director: Joanna Crean
Production Partner: Normal Content
Co-Director: Ahsen Nadeem
Co-Director: Matt Mayes
For years, luxury car brands have been trying to increase brand love from the coveted millennial audience because their current customers are aging out. For Christmas 2018, we saw an opportunity to reach millennials in a completely new way.
Despite the way many brands perceive them, “Millennials aren’t kids anymore. They have kids.”* So, to increase brand love from them this holiday season, we didn’t do something for them, we did something for the people who are actually in charge of Christmas: their kids.
The Lil’ Benz Dealership: an authentic Mercedes dealership experience where every detail was transformed to be kid-sized. There were little Mercedes-Benz cars, little salespeople, little owner’s manuals (where were also coloring books), and even a photo both for making little driver’s licenses on the spot. To advertise, we made ads that looked exactly like premium Mercedes print ads, until we revealed that the cars were actually kid-sized. Our films were even narrated by our brand voice: Jon Hamm.
Credits:
Mercedes-Benz USA Credits
General Manager, Marketing Services: Mark Aikman
Marketing Communications Department Head: Alexa Harnett
Brand Strategy Lead: Ryan Johnson
Senior Social Media Program Specialist: Jordan Lalor
Social Media Program Specialist: Sam Cody
Agency: R/GA
Group Director, Production: Joe Gagliardi
Senior Producer: Tatiana Spiegel
Account Manager: Josh Lanz
Account Supervisor: Ben Kravitz
Account Manager: Madeleine Rogers
Strategy Director: Natalie Webb
Senior Content Producer: Ben Hassey
Production Coordinator: Pete Taft
VP Group Executive Creative Director: Nick Pringle
Executive Creative Directors: Chris Joakim / Mike Donaghey
Creative Director: Rodrigo Burdman
Senior Copywriter: Otavio Barbon / Chloe Saintilan
Senior Art Director: Rodrigo Guaxupe
Jr. Copywriter: Namwan Leavell
Jr. Art Director: Emily Stetzer
Director: Alex Mallonee
DP: Inder Mann
DP: Dave Waldron
Photographer: Francisco de Deus
Experiential Marketing Partner: Czarnowski
Editorial: House of Trim
Editor: Josh Cramer
Assistant Editor: Nina Thomas
Colorist: Erich Gilbride
Sound Engineer: Dan Walsh
Mercedes-Benz Stadium Tour featuring Matt Ryan and Rickie Fowler
My role: Executive Producer
Atlanta Falcon's quarterback Matt Ryan and pro-golfer Rickie Fowler take a tour or the brand new Mercedes-Benz Stadium in Atlanta Georgia.
Credits:
Mercedes-Benz USA Credits
General Manager, Marketing Services: Mark Aikman
Marketing Communications Department Head: Alexa Harnett
Social Media Specialist: Ryan Johnson
Social Media Program Specialist: Jordan Lalor
Agency: R/GA
Vice President, Group Managing Director: Helder Santo
Executive Director, Production: Tara Cyphers
Account Manager: Josh Lanz
Group Exec Creative Directors: Steve Wakelam + Nick Pringle
Production: Fishface (http://www.fish-face.tv)
Mercedes-Benz USA
Highlight Reel for 2017 MBUSA Content
My role: Executive Producer for all projects featured
Credits:
Mercedes-Benz USA Credits
General Manager, Marketing Services: Mark Aikman
Marketing Communications Department Head: Alexa Harnett
Social Media Specialist: Ryan Johnson
Social Media Program Specialist: Jordan Lalor
Agency: R/GA
Vice President, Group Managing Director: Helder Santo
Executive Director, Production: Tara Cyphers
Account Managers: Josh Lanz, Ben Kravitz, Madeleine Rogers
Group ECDs: Steve Wakelam, Nick Pringle
Creative Directors: Tal Shub + Jo Crean
Designers: Remo Colindres, Emily Stetzer, Laura Zalewski
Copywriters: Rebecca Wang, Marisa Salvemini
Executive Producer: Joe Gagliardi
Account Producers: Lydia Morales, Karl Lunan, Tatiana Spiegel, Emilio Mallia
CS Producer (Line): Ben Hassey
Manager, Business Affairs: Tamika Knight
Mercedes-Benz USA + Mercedes-Benz Classic Center: The SLS Project Short Film
My role: Executive Producer
Description: A missing legendary race car makes a historic return. Watch the Mercedes-Benz Classic Center revive the Mercedes-Benz 300 SLS for its 60th anniversary.
Credits:
Mercedes-Benz USA Credits
General Manager, Marketing Services: Mark Aikman
Marketing Communications Department Head: Alexa Harnett
Social Media Specialist: Ryan Johnson
Social Media Program Specialist: Jordan Lalor
Agency: R/GA
Vice President, Group Managing Director: Helder Santo
Executive Director, Production: Tara Cyphers
Account Manager: Josh Lanz
Creative Directors: Tal Shub + Jo Crean
Designer: Remo Colindres
Copywriter: Rebecca Wang
Production: eGarage (http://egarage.com)
Director / Editor: Frazer Spowart
Executive Producer: Ben Abrams
Mercedes-Benz USA
Mercedes-AMG Join the Obsessed Campaign
My role: Executive Producer
Mercedes-AMG is obsessed with building cars for people who are obsessed with driving. But 94% of the US market doesn't know what Mercedes-AMG is.
So, to raise awareness for this high-performing and powerful brand.... it only made sense to create something just as high-performing and powerful.
Credits:
Mercedes-Benz USA Credits
General Manager, Marketing Services: Mark Aikman
Marketing Communications Department Head: Alexa Harnett
Social Media Specialist: Ryan Johnson
Social Media Program Specialist: Jordan Lalor
Agency: R/GA
Vice President, Group Managing Director: Helder Santo
Executive Director, Production: Tara Cyphers
Account Manager: Josh Lanz
Creative Directors: Tal Shub + Jo Crean
Designer: Remo Colindres
Copywriter: Rebecca Wang
Executive Producer: Joe Gagliardi
CS Producer (Line): Ben Hassey
Manager, Business Affairs: Tamika Knight
Mercedes-Benz USA
2017 Masters Branded Entertainment Video Featuring Rickie Fowler
My role: Executive Producer
Description: Winning the Masters Tournament is a dream for every golfer. For the 2017 Masters Tournament, We teamed up with Mercedes-Benz global brand ambassador, Rickie Fowler to create a video showcasing Fowler’s lifelong dream of playing at the world's most prestigious gold tournament, The Masters.
Fowler takes us through his history playing at the tournament, from his first appearance, all the way to his upcoming seventh. All shot on-site at the exclusive Augusta National golf course.
Credits:
Mercedes-Benz USA Credits
General Manager, Marketing Services: Mark Aikman
Marketing Communications Department Head: Alexa Harnett
Social Media Specialist: Ryan Johnson
Social Media Program Specialist: Jordan Lalor
Agency: R/GA
Vice President, Group Managing Director: Helder Santo
Executive Director, Production: Tara Cyphers
Account Manager: Ben Kravitz
Creative Director: Aileen Calderon
Associate Creative Director / Photographer: Ty Johnson
Senior Copywriter: Nikolaus Sugai
Executive Producer: Joe Gagliardi
Associate Strategy Director: Steph King
Senior Manager, Business Affairs: Pam Carden
Production: Variable
Director: Lloyd Lee Choi
Director of Photography: Benjamin Loeb
First AD: Alex Friedman
Producer: Paige Demarco
Post Producer: Lareysa Smight
Sound Design: Adam Weber
Editor: Peter Johnson
Colorist: Jamie O'Bradovich
Sound Mix: Sound Lounge
Pro Golfer: Rickie Folwer
Voice Over: Jon Hamm
Mercedes-Benz USA
GLC Coupe Socially Driven Featuring Roy Choi and Olivia Lopez 2:00 Branded Entertainment Video
My role: Executive Producer
Description: One city. Countless versions of it. Depending on who’s looking. This is how restaurateur, Roy Choi, and style curator, Olivia Lopez, followed in each other's Instagram footsteps to rediscover LA. Watch "Socially Driven” featuring the all-new GLC Coupe.
Credits:
Mercedes-Benz USA Credits
General Manager, Marketing Services: Mark Aikman
Marketing Communications Department Head: Alexa Harnett
Social Media Specialist: Ryan Johnson
Social Media Program Specialist: Jordan Lalor
Agency: R/GA
Vice President, Group Managing Director: Helder Santo
Executive Director, Production: Tara Cyphers
Group Account Director: Phil Lieberman
Account Manager: Ben Kravitz
Creative Director: Aileen Calderon
Associate Creative Director: Alex Reinoso
Senior Copywriter: Leah Alfonso
Design Director: Elvani Kusdiana
Group Strategy Director: Dylan Viner
Executive Producer: Joe Gagliardi
Associate Strategy Director: Steph King
Executive Production Content Studio: Guy Helson
Video Editor: Kyle Graffam
Video Editor: Zane Gould
Senior Manager, Business Affairs: Pam Carden
Production: Decon
Director: Jason Goldwatch
Director of Photography: Kiel Milligan
Executive Producer: Misha Louy
Producer: Caleb Omens
Mercedes-Benz USA
Mercedes me Schedule Service
My role: Executive Producer
We crated a series of spots for the launch of the all new Mercedes me app, the ultimate resource for Mercedes-Benz owners.
The future of driving is a connected adventure, where access to your vehicle doesn't stop when you walk away. With Mercedes me connect, powered by mbrace, you can control your car from wherever you are.
Credits:
Mereces-Benz USA Clients:
Mark Aikman
Alexa Harnett
Ryan Johnson
Jordan Lalor
Doug Robertson
Agency: Razorfish
Group Creative Director: Roald van Wyk
Executive Producer: Joe Gagliardi
Creative Director: Penn Lee
Creative Director / Copywriter: Luke Carmody
Editor: Bill Novak
Designer: Ben Loh
Project Manager / Videographer: Keith Johnson
Associate Project Manager: Ari Tretin
Production:
Bunker
Director: Warren Fischer
Mercedes-Benz USA
Mercedes me Lock / Unlock
My role: Executive Producer
We crated a series of spots for the launch of the all new Mercedes me app, the ultimate resource for Mercedes-Benz owners.
The future of driving is a connected adventure, where access to your vehicle doesn't stop when you walk away. With Mercedes me connect, powered by mbrace, you can control your car from wherever you are.
Credits:
Mereces-Benz USA Clients:
Mark Aikman
Alexa Harnett
Ryan Johnson
Jordan Lalor
Doug Robertson
Agency: Razorfish
Group Creative Director: Roald van Wyk
Executive Producer: Joe Gagliardi
Creative Director: Penn Lee
Creative Director / Copywriter: Luke Carmody
Editor: Bill Novak
Designer: Ben Loh
Project Manager / Videographer: Keith Johnson
Associate Project Manager: Ari Tretin
Production:
Bunker
Director: Warren Fischer
Mercedes-Benz USA
Mercedes me Lock / Unlock
My role: Executive Producer
We crated a series of spots for the launch of the all new Mercedes me app, the ultimate resource for Mercedes-Benz owners.
The future of driving is a connected adventure, where access to your vehicle doesn't stop when you walk away. With Mercedes me connect, powered by mbrace, you can control your car from wherever you are.
Credits:
Mereces-Benz USA Clients:
Mark Aikman
Alexa Harnett
Ryan Johnson
Jordan Lalor
Doug Robertson
Agency: Razorfish
Group Creative Director: Roald van Wyk
Executive Producer: Joe Gagliardi
Creative Director: Penn Lee
Creative Director / Copywriter: Luke Carmody
Editor: Bill Novak
Designer: Ben Loh
Project Manager / Videographer: Keith Johnson
Associate Project Manager: Ari Tretin
Production:
Bunker
Director: Warren Fischer
Mercedes-Benz USA
Mercedes me Send2Benz
My role: Executive Producer
We crated a series of spots for the launch of the all new Mercedes me app, the ultimate resource for Mercedes-Benz owners.
The future of driving is a connected adventure, where access to your vehicle doesn't stop when you walk away. With Mercedes me connect, powered by mbrace, you can control your car from wherever you are.
Credits:
Mereces-Benz USA Clients:
Mark Aikman
Alexa Harnett
Ryan Johnson
Jordan Lalor
Doug Robertson
Agency: Razorfish
Group Creative Director: Roald van Wyk
Executive Producer: Joe Gagliardi
Creative Director: Penn Lee
Creative Director / Copywriter: Luke Carmody
Editor: Bill Novak
Designer: Ben Loh
Project Manager / Videographer: Keith Johnson
Associate Project Manager: Ari Tretin
Production:
Bunker
Director: Warren Fischer
Mercedes-Benz USA
Mercedes me Anthem Video
My role: Executive Producer
We crated a series of spots for the launch of the all new Mercedes me app, the ultimate resource for Mercedes-Benz owners.
The future of driving is a connected adventure, where access to your vehicle doesn't stop when you walk away. With Mercedes me connect, powered by mbrace, you can control your car from wherever you are.
Credits:
Mereces-Benz USA Clients:
Mark Aikman
Alexa Harnett
Ryan Johnson
Jordan Lalor
Doug Robertson
Agency: Razorfish
Group Creative Director: Roald van Wyk
Executive Producer: Joe Gagliardi
Creative Director: Penn Lee
Creative Director / Copywriter: Luke Carmody
Editor: Bill Novak
Designer: Ben Loh
Project Manager / Videographer: Keith Johnson
Associate Project Manager: Ari Tretin
Production:
Bunker
Director: Warren Fischer
Mercedes-Benz USA
Pebble Beach Concours d'Elegance Classic Car Show
My role: Executive Producer
GCD: Roald van Wyk
Creative Direction / Copy: Tomas Larsson
Production / Photos + Videos: DC Chavez
We marked the countdown to Pebble Beach by working with the Mercedes-Benz Classic Center to create a 4-day Instagram takeover featuring classic Mercedes-Benz vehicles throughout the years. Each era was depicted with a series of still photography, as well as Cinemagraphs matched to the style of its respective era, with a nod to the relevant Instagram filters.
The story began in elegant black and white — a rarity on our social
channels — then evolves with each vehicle shown, right up to the latest high-definition digital shots. It’s Pebble Beach as only Mercedes-Benz can do it.
Mercedes-Benz USA
Loki the Wolfdog Campaign
My role: Agency Producer
Kelly and Loki explore the mountains of Colorado aboard the new 2017 GLS. A special bond fueled by the desire to cover new ground and see new places.
Campaign Overview:
- Short Form Video Documentary
- 360° Video
- Mercedes-Benz Photo Pass (Loki + GLS)
Production Credits:
Matchstick Productions
Director: Murray Wais
DP: Steve Winter
Camera: Rex Lint
Still Photography: Trent Bona
360° Video Production:
Experius VR
Executive Producer: Andrew Hendricks
Camera/DP: Elliott Mizroch
Post: Emma Mankey Hidem / Steven Frisbey
Mercedes-Benz USA
Palmaz Vineyard S-Class Cabriolet Campaign
My role: Executive Producer
DESCRIPTION
Campaign Overview:
- Short Form Video Documentary
- Mercedes-Benz Photo Pass (Palmaz + S-Cab)
Credits:
Mereces-Benz USA Clients:
Mark Aikman
Alexa Harnett
Ryan Johnson
Jordan Lalor
Agency:
Group Creative Director: Roald van Wyk
Executive Producer: Joe Gagliardi
Senior Art Director: Alex Reinoso
Senior Copywriter: Otavio Barbon
Editor: Bill Novak
Designer: Ben Loh
Sr. Director Social: Paige Johnson
Social Strategist: Joey Burtoni
Associate Project Manager: Ari Tretin
Social Copy: Logan Donaldson / Matthew de Paula
Production:
Matchstick Productions
Director: Murray Wais
DP: Steve Winter
Camera: Rex Lint
Still Photography: Trent Bona
Brown-Forman - Tuaca
Napkin Art Campaign
My role: Agency Producer / Creative Director
Tuaca Liquore held its second annual napkin art contest celebrating some of the worlds best doodlers bellied up to bars across the U.S.
To promote the contest we created a short form social video featuring a master mixoligist and world famous mural artist Levi Ponce to create a series or original Tuaca cocktails and matching napkin art.
Wyndham Rewards
The Wyndham Wyzard Campaign Launch - Social Media
My role: Lead team that managed all social media channels + content creation
In 2015 the social team at MWWPR helped launch the Wyndham Rewards Wyzard campaign with a series of social media contests, videos and a constant stream of new content.
Creative Credit: People Ideas & Culture Group Company CY&N by PI&C.
MWWPR - Social Media AOR
Mercedes-Benz USA
PGA Championship Sponsorship
My role: Executive Producer / Director
Team: Razorfish + Ben Brinker + Kris Kaczor + Klye Porter
Video featuring:
Rickie Fowler (7th ranked golfer in the world)
Anthony Anderson (Emmy award nominated actor)
Davis Love III (2016 Ryder Cup captain)
Bill Macatee (CBS sports broadcaster)
Over 1mm video views on FB and YT
Mercedes-Benz USA
Pebble Beach Concours d'Elegance
My role: Creative Concept / Producer
To celebrate Mercedes-Benz heritage brought to life at the 2015 Pebble Beach Concours d'Elegance, Mercedes-Benz USA has created an interactive timeline of vehicles on Instagram, called "A Scroll Through Time." It defines a new way of viewing photos on the photo-sharing social network: Users must turn their mobile devices sideways and scroll to the right to go through the timeline in grid view.
Mercedes-Benz Halloween: Creatures & Features
This was a small but fun Halloween project we shot in a warehouse in Atlanta with an amazing team that included make-up artists who have done a lot of work on The Walking Dead series. The content delivered some of our highest engagement rates of the year and clients were very happy with the outcome.
Credits:
Mercedes-Benz USA Credits
General Manager, Marketing Services: Mark Aikman
Brand Strategy Lead: Ryan Johnson
Senior Social Media Program Specialist: Jordan Lalor
Social Media Program Specialist: Sam Cody
Agency: Razorfish
Client Partner: Nick Verderosa
Vice President, Production: Joe Gagliardi
Senior Producer: John Hinson / Alexa Rosato
Producer: Pete Taft
Director of Social & Engagement Strategy: Natalie Webb
Creative Director: Todd Houlette
Creative Director: Greg Farley
ACD: Javi Vela
Senior Copywriter: Logan Donaldson
Copywriter: Cailin Boegel
Jr. Art Director: Victoria Lyons
Production Partners:
Director: Ashton Staniszewski
Production Company: Hybrid Angle
Mercedes-Benz USA
"The Best Or Nothing" Thanksgiving with Chef Chris Coombs Video
My role: Agency Producer
Part of the Mercedes-Benz Video Pass program. This was one of the first videos we produced featuring social influencer and chef Chris Coombs and the all new Mercedes-Benz E63 Wagon.
Production Credits:
Director: Courtney Ryan www.CourtneyRyan.co
Director of Photography: Patrick Ryan www.PatrickConnorRyan.com
Composer: Eric von Fricken
www.aesthetikproductions.com
Oyster Farm: http://islandcreekoysters.com
Brown-Forman - Southern Comfort
April Fools - Drone Delivery
My role: Creative Concept / Producer / Creative Director
Video Production: Sergei Sedykin
With only three weeks to plan and execute the campaign, MWWPR’s launch of SoCo 2Go resulted in a surge of strong customer and media engagement and positive reviews and positioned the brand in front of its target audiences. Highlights include:
308 total media placements and 64+ million media impressions
MWWPR secured articles in top-tier and on-target publications such as AskMen, Thrillist, Adweek and Bon Appétit
15,000+ UNIQUE visitors to the microsite, with more than 1,500 zip codes entered
Southern Comfort had more than 200 NEW sign-ups for its database
#SoCo2Go received more than 1 million social and influencer impressions
The SoCo 2Go campaign video was viewed 409,000+ times – and counting!
Dentyne Gum
Safe Breath Alliance Campaign - Social Media Launch
My role: Managed social media channels + content creation
In 2011m Dentyne set out to ramp up sales and increase market share. To achieve this, the brand launched a faux-PSA campaign around the message of "Practicing Safe Breath." The campaign yielded a 1,000% increate in Facebook fans in less than a year and more than 820K interactions. Dentyne's Facebook posts generated 2X as many comments as other brands with the same fan base.
Creative Credit: McCann created the TV spots and overall campaign
360i: Social Media AOR
Mercedes-Benz USA
#SeaToSki in the Mercedes-AMG G65
My role: Agency Producer
Part of the Mercedes-Benz Video Pass program. We worked with one of Mercedes-Benz favorite photographers, Alden Wallace to create this Video pass featuring a trip to the beach for a morning surf and the mountains for an afternoon on snowboards. Only possible in southern California.
Production Credits:
Photo c/o: A Alden Wallace - Stills + Motion
http://aaldenwallace.com/
https://www.facebook.com/AAldenWallac...
http://instagram.com/aaldenwallace
https://plus.google.com/1021068213534...
